Carly Baldwin/Hoboken Now
Recession? What Recession?
Ah, St. Patrick's Day! A holiday which
is at once a celebration of the rich and diverse culture that has blessed us
with everyone from James Joyce to The Edge, and the only day of the year where
it is somehow socially acceptable to drop green food coloring into a pint of
Why of course we love price-gouged Natty Light and hearing
"Where The Streets Have No Names" 30 times in a 4 hour span as much as the next
blogger, but we have long felt that there had to be some sort of quantitative
measure available to show just how far most Americans are willing to go in
order to find an excuse to drink on a Thursday in March. Thankfully that is
where the National Retail Federation comes in.
The NRF has released its annual St. Patrick's Day survey,
which seeks to measure just how many Americans plan on celebrating the feast of
the Emerald Isle and, perhaps more importantly, just how much they are willing
to spend in that pursuit.
The NRF survey shows that most Americans plan on spending
$33.97 in celebrating the ol' Erin Go Bragh this year. That is a slight
increase over last year's net average of $33.05. As for the estimated total
Americans are expected to shell out on soda bread and corned beef this year?
$4.14 billion. Yes that's right, $4.14 billion in one day, a staggering 20%
jump over last year's total of $3.44 billion. And who said no one liked green