Web Statistics Complaints aside, Sarah Palin dominates GOP media landscape - OhMyGov News

Follow OhMyGov! on  OhMyGov on Facebook      

  LOGIN  

Complaints aside, Sarah Palin dominates GOP media landscape

Madison speech generates more news mentions than Romney or Pawlenty announcements

By Alex Salta Apr 26 2011, 11:22 AM


Magnus Manske

After speaking at a Madison, Wisconsin, rally on April 16 in support of Governor Scott Walker's controversial public union policies Sarah Palin grabbed national headlines...but apparently not enough to satisfy the former Governor's sizable appetite for attention.

In the hours following the rally, Palin's all around social media maven Rebecca Mansour took to the twitternets to scold the lamestream media she felt had unfairly ignored Palin's speech. Slate's David Weigel has a rundown of Mansour's complaints which we won't go over here, but suffice it to say Mansour would really like to know "what gives?"

But according to research by OhMyGov, both Palin and Mansour may be tweeting up the wrong tree with their complaints of MSM neglect. In fact, our research shows that Palin has by far the highest media profile of any potential GOP nominee, a profile that gets heightened every time she inserts herself into a national news story.

 

MADISON SPEECH FAR FROM IGNORED

According to OhMyGov's media monitoring, in the hours immediately following the April 16 Madison rally, Palin appeared in 545 published news stories --- a 129 article spike from the previous day. Many of the news mentions of Palin on April 17th came via an Associated Press story summarizing the event and Palin's participation, which surely is not the same as a front-page Washington Post feature, but it sure isn't anything to sneeze at. By comparison, on April 18, the day after most of the reporting of Palin's speech had already been released, the Mama Grizzly was mentioned in a mere 161 media outlets. These numbers suggest that the April 17 bump can be directly attributed to the Madison rally --- strongly suggesting that, regardless of what Mansour or Palin may claim, when the former Governor speaks the media will invariably listen.

 

Palin finds a way to get more press than Romney

 

 OhMyGov Inc.

 

DRIVING THE NEWS CYCLE

We looked at three other recent news stories between Jan. 1 and today that either directly or indirectly involved Palin, and in all three instances OhMyGov found that Palin has been anything but ignored by the same media outlets she decries as lame and elitist. The January 8 shooting of Rep. Gabrielle Giffords (D-AZ) ostensibly had absolutely nothing to do with Sarah Palin, but that didn't stop the inevitable spike in Palin's media mentions in the days immediately following the tragedy in Tucson.

On January 7, the day before the shooting, Palin was mentioned in the news 265 times. On January 9, following a day where Giffords became the dominant national news story, Palin's media mentions jumped to 340. Palin made no statement regarding the events in Arizona, but Internet chatter regarding her infamous "gun sight map" drove a rise in news coverage. The trend continued throughout the following week as Palin remained a hot topic of conversation. By January 12 Palin's daily news mentions increased to 565 articles. That day Palin released a video statement regarding the shooting where she accused some liberals of committing a "blood libel" in their criticisms of her. The results? The next day Palin's numbers once again jumped and she was mentioned 600 times across the media landscape. This is not what ignoring someone looks like.

 

After Rep. Giffords shooting, Palin nabs just as many news mentions  

 

 OhMyGov Inc.

Palin saw another smaller bump in her media mentions during a mid-March trip to India where she made public comments criticizing President Obama's handling of the situation in Libya.

 

LEADING A GOP FIELD SHE HASN'T ENTERED

As the 2012 Republican primary filed has begun to take shape over the past several months, Palin has remained the most closely covered GOP hopeful in the American media. This is an ironic development when you consider that she hasn't actually said she's running for President. As of April 21, Palin had accumulated 26,649 media mentions in 2011, significantly more coverage than any of the actual candidates have received thus far. By comparison Tim Pawlenty, the first Republican to announce plans to form a Presidential exploratory committee, netted 14,915 media mentions to date according to OhMyGov. Meanwhile Mitt Romney, the man some people are calling the early favorite for the nomination, snagged a relatively mere 10,906 mentions in 2011.

Other potential nominees who are yet to officially declare their candidacy don't do much better than the actual candidates, and far worse than Palin, in terms of coverage. Mitch Daniels has only received 6,102 mentions, while Palin's potential rival for the love of Tea Partiers everywhere, Newt Gingrich, landed 11,433 media mentions.

 

More press than Pawlenty, without even trying

 OhMyGov Inc.

 

Taking things a step further, both Pawlenty and Romney received less media coverage on the days after they announced their exploratory committees than Palin did the day after her Madison speech. Romney scooped up 372 mentions the day after his announcement, Pawlenty outpaced him with a healthy 390. But once again, neither one came close to the 500+ mentions Palin picked up for merely making a speech on a Saturday afternoon.

These numbers go a long way to prove the theory that by merely flirting with the idea of running, as opposed to actually running for anything, Palin has the ability to dominate the news cycle unlike any other figure. If Sarah Barracuda's numbers are this impressive without actually running for anything, what will happen to them once she officially throws her hat into the ring? That thought could be enough to keep potential GOP primary opponents up at night.

Ultimately Palin may very well choose she is better off making speeches and YouTube videos than she would be running for President, no one outside her tightly guarded inner circle knows her plans for sure. But love her or hate her, the numbers prove very few folks in the media she loves to hate are ignoring anything Palin does.

 

News mentions for GOP candidates/hopefuls, for the month ending April 21

 

 OhMyGov Inc.

 

Read More: Hot Issues, Social Media, Data, Election 2012

 
 
 
Submit
COMMENT

willegge@gmail.com
April 26, 2011 9:37 PM

"Her sizable appetite for attention?

What are you an idiot? You want her to be apart of the silent majority? You don't get your message out that way, and so it is perfectly legit, and admirable. Any one wanting to get a message out needs the media's attention. So stop being so dishonest and using a false stupid idiotic premise, like, "she wants attention because she is an ego maniac".  Only stupid people or people with an agenda would believe that or say that, so I guess you are both.

Alex Salta
April 26, 2011 10:58 PM

A search for the phrase "she wants attention because she is an ego maniac" in the article yielded no results, but once we dig it up I promise it will be excised post haste. In the meantime I thank you for your continued support of OhMyGov!

john norton
April 27, 2011 3:09 PM

Gov. Palin will be our next Pres.ive known it since the 08 convention the rest of it is just a sideshow shes stated more than once "if nobody else is qualified i will"run that is.There is no one else!!!!!!!!!!!!!!

 

          


 

 
 
 


 

 

 

 


 



  






 

About OhMyGov!

A leader in social media analysis for politics & government

Read More
Press Coverage

Friends

Follow OhMyGov on Twitter and Facebook

See Our Partners


OhMyGov! Feeds