Web Statistics Data Shot: A look at Gingrich's post-announcement social media bounce - OhMyGov News

Follow OhMyGov! on  OhMyGov on Facebook      

  LOGIN  

Data Shot: A look at Gingrich's post-announcement social media bounce

Former Speaker sees already solid online numbers strengthen after announcing candidacy

By Alex Salta May 12 2011, 11:01 AM

Yes Newt, They're Up

Yes Newt, They're Up

As Newt Gingrich took to the airwaves and Twitter yesterday to announce his candidacy for President, we decided to take a look at what (if any) effect Gingrich's announcement had on his already formidable social networking presence. The results confirmed what we already knew; Newt Gingrich may have his weaknesses as a candidate but his internet following remains formidable.

Since Tuesday, the day before his official announcement, Gingrich has picked up over 3,500 new Facebook fans and nearly 4,800 new Twitter followers according to OhMyGov Media Monitoring. Not staggering numbers, but still impressive gains for an already well known candidate who prior to his announcement enjoyed a high profile social media presence.

Gingrich remains the single most popular GOP candidate on Twitter, boasting well over 1.3 million followers. The next most popular would-be nominee, Donald Trump, lags far behind with a relatively meager (compared to Newt) 567,000+ devotees. Meanwhile Mitt Romney, viewed by some as the prohibitive favorite for the nomination, has only about 40,000 followers making him merely the ninth most popular Republican White House hopeful on Twitter.

 

Meanwhile, over on Facebook Gingrich remains a strong presence but not nearly as much so as on Twitter. Gingrich's 135,000+ fans make him merely the seventh most popular candidate on the social networking megasite. Gingrich is ahead of probable also-rans like Gary Johnson and Herman Cain in terms of fans, but that is not likely to impress any potential voters with an eye for social media. He also trails well behind the likes of Michele Bachmann and Ron Paul, and doesn't even come close to Sarah Palin's nearly 3 million fans.

 newtfb

So what do these numbers tell us about Gingrich's online strength, not to mention his electablity? The former Mr. Speaker is in a class by himself on Twitter, a medium that allows him to reach a huge audience with rapid response and quick sound bites...an invaluable resource in the 24/7 news cycle.

Any time Gingrich fires off a 140 character missive well over a million followers receive it in real time, which does not even cover the millions who will then hear his thoughts as they are inevitably repeated by news outlets. This may ultimately prove to be a greater resource to Gingrich's fledgling campaign than the more long-form nature of Facebook, where the magnum opus notes of Sarah Palin are the prevailing style.

Whether or not Gingrich can capture the nomination is clearly up for debate. But as the post-announcement bounce for his already solid social media numbers show, this is a man with a sizable audience. An audience that will listen when he talks, or when he tweets.

twitterleaderboard 

fbleader

All charts and graphs copyright OhMyGov Inc.

Read More: Facebook, Social Media, Twitter, Voting And Elections, Election 2012

 
 
 
Submit
COMMENT

 

          


 

 
 
 


 

 

 

 


 



  






 

About OhMyGov!

A leader in social media analysis for politics & government

Read More
Press Coverage

Friends

Follow OhMyGov on Twitter and Facebook

See Our Partners


OhMyGov! Feeds