
Semper Facebook
The Marine Corps has become the latest in a long line of
uniformed military agencies to formally introduce a department-wide social
media policy. This wouldn't be such big news if not for the fact that two years
ago the corps actually banned personnel from using social media sites
like Facebook.
Information Week is reporting that the corps new
policy, "The Social Corps," advises personnel on ways to "engage in greater
discussion as even better communicators and improved representatives of our
Corps."
The policy has been posted online (PDF) and includes
the usual nuggets like tips on how to avoid posting any sensitive information
online and ways to best engage regular citizens via sites like Facebook and
Twitter. "With social communication, you essentially provide a permanent record
of what you say--if you wouldn't say it in front of a formation, don't say it
online," the handbook says in what has become something of a running theme in
these sorts of documents.
As OhMyGov reported back in August another branch of
the armed forces, the Army, published an in-depth social media handbook of
their own. It is important to avoid painting all military branches with the
same brush, but when it comes to social media there can be much overlap found
in the two handbooks.
"Organizations and soldiers must keep operations security in
mind with every post, photo and video loaded to social media platforms because
adversaries are constantly trolling social media sites to find bits and pieces
of information that can be aggregated to tell a larger story," Army Social
Media Manager Brittany Brown told OhMyGov at the time. The same sentiments can
likely be applied to the Marines in their social media efforts.
The publication of this handbook is something of a stunning
reversal for the corps, which in 2009 strictly prohibited all personnel from using
any social media platforms whatsoever. The Department of Defense overturned the
policy in February of 2010, opening the door for the Marines to become an
active presence on sites like Facebook and the eventual publication of
what is quickly becoming a staple of government communications: the social
media handbook.