With the emergence of social media as the preferred mode of
online communication for organizations, a host of previously unsung legal
concerns are now rising to the top of organizational agendas with few clear
answers readily available. A two-day event being presented this January in Washington,
D.C. by Marcus Evans Conferences will
tackle these many issues.
"Legal Risks in Emerging Technologies: Mitigating Legal
& Compliance Risks Associated with Social Media, Mobile
Marketing and Cloud Computing" will be held January 26-27 in Washington.
These technologies offer exciting new opportunities to share information and to
interact with consumers, however they also represent a new area of legal risk.
This subject is of particular concern in the wake of a recent
NLRB report that detailed the various legal cases that have emerged over
the past few years where the proper use of social media by employees was major
subject. As social media use in organizations becomes more and more
indispensable, the questions about the proper use of this technology only
become more pressing.
Speakers at the conference will include E. Alan Arnold,
Assistant General Counsel for Delta Airlines; Jessica Fredrickson, Associate
General Counsel for Wal-Mart Stores, Inc.; and Kristin McQueen, Senior Vice
President for Business and Legal Affairs for the Walt Disney Company, among
The various discussions and presentations featured at the
conference will confront issues as varied as "Maintaining and Improving Social
Media Policies," and "Discussing the Legal Risks and Rewards of Cloud
Computing." More specifically, issues like best practices for formulating responses to negative user-generated content posted online and analyzing the myriad risks associated with the emerging mobile application market will be looked at. These are critically important areas of discussion for all organizational communicators and attorneys.
This conference will be of particular interest to agency
counsels and other members of the legal community looking to navigate the ever
changing landscape of social media's legal ramifications. The playbook for
these issues is being constantly re-written and it is essential for
organizations, in both the public and private sector, to have a firm handle on
just what they're getting into when they take the inevitable social media
Attendees are eligible for up to 18 hours of CLE credits, and those who mention OhMyGov at registration will receive a 10% discount on admission.