Web Statistics Twitter Showed Shift in Voters’ Favor After SC Debate - OhMyGov News

Follow OhMyGov! on  OhMyGov on Facebook      

  LOGIN  

Twitter Showed Shift in Voters’ Favor After SC Debate

By Rachel Greenway Jan 23 2012, 09:33 AM

The South Carolina Primary has had a long history of pinpointing the eventual Republican candidate, but Mitt Romney is crossing fingers and toes that the streak stops in 2012. 

 

His bitter loss in South Carolina came despite nearly every polling projection promising him at least a 10 percent lead on Gingrich as of Wednesday.  But just minutes after the debate on Thursday night, Twitter was hinting at a very different outcome—one that ultimately proved more realistic at the polls.

 

Previously deemed the “inevitable” candidate, Romney took a social media beating as critics took to Twitter to lodge their complaints with the politician’s debate performance. According to OhMyGov analytics, Twitter was able to reveal a clearly anti-Romney sentiment in the hours following Thursday’s debate.  

 

In a random sampling of Twitter activity between the hours of 10 PM and midnight on Thursday, only 19 percent of tweets about Romney had something nice to say while team Gingrich enjoyed a positive response nearly 43 percent of the time.

 

 

 

Major issues from the debate continued to influence the tone of Tweets, revealing exactly what voters took away from that night’s event, and what they’d carry with them to the polls.

 

“Mitt Romney shouldn’t deny that he uses offshore tax dodges. It’s his only foreign policy experience,” read one Tweet, bringing up the issue that most likely put the nail in the coffin. 

 

Among Romney’s 63 percent of negative responses, issues of taxes or flip-flopping were the most commonly cited reasons, and a petition to have Romney release his tax filings was nearly a trending topic. 

 

Twitter users were clear in their message: Romney is losing the trust of the American public, and it’s going to Gingrich instead.

 

Gingrich endured an unsurprising barrage of open-marriage related swipes, but overall experienced an evenly matched positive to negative ratio.  Any political dissatisfaction the Twittersphere had with Gingrich in the hours after the debate took a backseat to the scandal of Marianne Gingrich’s strategic tell-all and Romney’s lower-than-the-middle-class tax rate. 

 

The importance of Thursday’s debate was made officially clear in exit polls during the SC primary, which showed that a majority of voters - 53 percent - said they made up their mind about who to back within the last few days, and that the debate played a major role in that decision.

 

OhMyGov media monitoring also revealed a spike in Gingrich’s Twitter followers in the day following the CNN debate as new Twitter recruits caused the former Speaker of the House to surge past the other Presidential candidates before a single vote was cast.  Yet all the social media activity strongly hinted at one outcome: Newt Gingrich would be the South Carolina Primary winner, not Romney.  And thanks to Twitter, we also know why. 

 

What is yet to be determined is whether the tradition lives on, which only time and—apparently Twitter—will tell.  

 

 

 

 

Read More: Social Media, Twitter, Election 2012, South Carolina

 
 
 
Submit
COMMENT

 

          


 

 
 
 


 

 

 

 


 



  






 

About OhMyGov!

A leader in social media analysis for politics & government

Read More
Press Coverage

Friends

Follow OhMyGov on Twitter and Facebook

See Our Partners


OhMyGov! Feeds