Bureaucrats in D.C. may not want to hear it, but if they
want to get paid more to Tweet, they'll have to pack their bags and go further north.
Internet firm Onward Search, which specializes in social
media careers, recently released the results of a survey of the top
cities to work in for those working with social media. Not surprisingly, they are incredibly
urban, diverse and intertwined with mainstream and Internet media.
New York City tops the list. With four of the ten largest newspapers by circulation
located within the Big Apple, according to Wikipedia, New York is as much a
Mecca for the politico as the nation's capital, which came in as the 6th best place to find social media work. In addition to big names like The New
York Times and The Wall Street Journal, over 270 niche and alternative
newspapers publish in nearly 40 languages, ranging from Hebrew to Mandarin, and
authors as varied as Norman Mailer, Henry Miller, and libertarian thinker, Nat
Hentoff, have held court at the Village Voice's offices at Cooper Square for
well over a half century.
According to Internet World Stats.com, the state of New York
also has one of the largest broadband penetration rates at 51 percent (D.C. has
51.97), and over 66 percent of households have some form of Internet
access. With literally hundreds of
restaurants and bars offering WiFi access, bureaucrats looking to abandon their
stuffy jobs for a career as a social media manager would have no problem
Tweeting and pinning with ease.
New York is also the home of the United Nations, and with
over 193 permanent missions and 113 consulates, diplomats looking to brush
shoulders with the Twitterati will have no problem keeping their day job.
But there's more to love than New York. Cities like San Jose and San Francisco
also populate Onward Search's list.
The Capital of Silicon Valley, as San Jose is known, plays host to some
of the biggest players in electronics.
Adobe has a home here, as well as Hewlett-Packard, TiVo, Verifone, and
More recently, San Francisco has become a home for several
social media companies. Twitter,
Craigslist, Instagram, Digg...they're all based here, as well as companies that
make social media apps, like Path.
For those interested in brushing up their resume writing skills,
LinkedIn also has a presence in Silicon Valley, employing nearly 1800 people.
Rounding out the list of best places for social media work
is Boston, which has its own burgeoning tech industry. But according to Onward Search Chief
Operating Officer Ken Clark, the list has less to do with location and more to
do with the skills employers in the tech sector are looking for.
employers are putting a very large, significant emphasis on social media and
they just value the profession," Clark said.
A digital marketing project manager or PPC specialist can
easily pull down six figures in a city like San Francisco-enough to compensate for the
higher cost of living. According
to Onward Search's own survey, an experienced social media manager can pull in
up to $117,000 a year.
But just because someone can Facebook with the best of them
doesn't mean they'll get the big bucks.
"It is inaccurate to say that just because you have a
lot of Facebook friends that you're going to get a lot of money just for doing
that," Clark said.
© 2012 Onward Search