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US Customs and Border Protection buzzes Negative on Twitter

Is all press is good press? Ask the folks at US Customs...

By OhMyGov May 21 2012, 06:39 PM

Last week the US Customs and Border Protection, a branch of the Department of Homeland Security, created some online controversy by locking down all HTC EVO 4G LTE and HTC One X mobile devices as the agency investigates if the devices are still breaking Apple patents.

The US Customs investigation dates back to an order by the US International Trade Commission (ITC) last December that found HTC guilty of violating Apple patent 5946647 - a patent related to detecting data items within otherwise unformatted content. However, it appears that the patent wars have just started.

In the past few days tech savvy Twitter users have been airing out their frustration with Customs and Border Protection, creating much buzz around the otherwise unnoticed agency. Campaigns were started on Twitter using the hashtags #FreemyEVO and #CBPevo, encouraging agency to release the phones.

Mentions to the US Customs Twitter handle, @CustomsBorder, were up 9,900% yesterday over Thursday because of the lock down, skyrocketing from 26 mentions to 2,600. Unfortunately for @CustomsBorder, most of the mentions express frustration with the agency versus praise.

 

 

 

Twitter user @anthony_garcia encouraged the CBP to give an official response, writing “@CustomsBorder please address what's going on with @Sprint's #EVO shipment waiting for inspection! Major disruption of commerce. #CBPevo

Others used emotional pleas to try and reason with @CustomsBorder, with @ShrinkingNinja proclaiming, “@CustomsBorder When you hold my #EVO4GLTE that my kids bought me for Mother's Day you make them sad too. #CBPevo

Sprint blogger JGatSprint posted Wednesday that individuals who have purchased the EVO 4G LTE may cancel their orders by calling 866-789-8292, but noted “HTC Evo 4G LTE is a great device worth waiting for, and we hope that our customers who preordered are able to be patient.”

HTC officially stated that they believe they are in compliance with the ruling, and that the company is working closely with Customs to secure approval. The HTC One X and HTC Evo 4G LTE have been received enthusiastically by customers and we appreciate their patience as we work to get these products into their hands as soon as possible.”

The phones will be released into the US when Customs approves that the phones no longer infringe on Apple technology, as HTC and Sprint claim they no longer do. The agency has yet to release its own statement on the matter.

 

 

 

What does this mean for Customs and Border Protection? Some might invoke the old adage that says that “all press is good press." Unfortunately, that is not usually true for the feds when it comes to social media, and our analytics seem to bear that out. As always, we wonder whether or not the agency’s public affairs office is paying attention.

Story by Corey McCarren

Edited by Richard Hartman

Read More: Homeland Security (DHS), Customs And Border Protection (CBP), Business And Economy, Social Media, Twitter, Police, News and Research, Social Media, Twitter

 
 
 
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