few months ago, OhMyGov looked at how the governors associations of the major parties stacked up on social media. New data show that the
Republican Governors Association holds a large lead in overall social media
fans, but the Democratic Governors Association has made some gains in recent
months, particularly on Twitter.
Facebook, the RGA [see PROFILE] maintains a huge lead in fans. But over the last 3 months, the DGA [see PROFILE] has grown its fan base by 99%
vs. a paltry 4% for the RGA.
with those gains, however, the Democrats have plenty of ground to go. As of
Oct. 23, the DGA had 46,900 Facebook fans compared to 118,000 for the RGA. And
the momentum here may even be shifting back, as the RGA picked up more than
4,000 new fans in just the past week after spending the prior three months
virtually unchanged. (The last week netted the DGA 2,800 new fans.)
terms of fan engagement on Facebook, the gap is noticeably less. As to be
expected, the overall level of activity on these pages is significantly higher
over the past 3 months, nearing Election Day, compared to earlier in the
spring/summer. The DGA has been running neck-to-neck with the RGA in terms of
comments and likes on posts, despite the far smaller fan base. In fact, the DGA
Facebook page has seen more comment activity than the RGA page over 6 of the past
Twitter, the situation is similar: The DGA is still lagging, but catching up a
little quicker. Over the past 3 months, the DGA has increased its Twitter
following by 42%, compared to 10% for the RGA. The biggest leap was during the
Democratic National Convention, which netted the DGA nearly 1,500 new
surprising is that the RGA consistently pushes out more information on social
media than its Democratic counterpart. This is true for both Facebook and
Twitter. Week after week, the RGA publishes about double the amount of Facebook
posts and tweets than the DGA. We would have expected the DGA to be more aggressive
in posting content to social sites, given their large follower deficit.
previous OhMyGov study showed that in the critical time period leading up to
national elections, momentum on social media for candidates can correlate to
results on voting day. It is the rate of growth in new followers and fans that
matters more than the overall number. Whether this applies to umbrella groups
like the governors associations is unproven. But any clear social media
momentum would still be a very good sign.
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