Social Media Killed 'Pink Slime' Beef

Within weeks of going viral, sales of lean, finely textured beef (LFTB) plunged

By Jack B. Winn

Bettina Siegel never thought of herself as an activist, but after posting a petition on change.org calling on the USDA to cease purchasing ammonia-treated beef for its school lunch program, Siegel--and thousands of online activists--have been front and